Centrojás

year
2011/17
client
Rincón del Hincha
Tenfield
services
Branding
Apparel
team
Daniel Guarnaschelli
Ignacio Barquet
The Centrojás brand is a sub-brand of Rincón del Hincha, developed for a high-level public, interested in merchandising and sportswear, but not aligned with wearing strident or flashy clothing. A Casual Fan. It was developed in Uruguay and produced in China and Peru by Timekol SA.
In addition to the Centrojás brand, sub-brands were developed for the clubs, 9/28 and 1899. Each one handled different graphics and different graphics. The clothing is different between clubs, to highlight the fact that each club is different and has different idiosyncrasies. We understood that it was not feasible to repeat designs and only replace colors.
The garments were designed from scratch, and we worked on the color palette, prints, appliqués, effects for the fabric (Acid, Stonewashed), embroidery, labels, tags and zips. All areas were covered to achieve the maximum detail and the best quality.